SEO Training from Salterra
SEO or search engine optimization is one of the basic ways for a brand to reach its target market. Its importance to the internet marketing landscape has overwhelming increase as competition becomes tighter with more players of each industry striving to build their name online. Search Engine Optimization can be an expensive process depending on your competition, type of marketing (global, national, local), and time of year, the reality is, most companies can’t afford to do a successful SEO campaign. Salterra has designed a program for business owners and agencies that want to do their own work with help and guidance from us. We will help you every step of the way and show you what to do and most importantly what not to do.
You will learn:
- The tools and plugins Salterra Uses
- How to do good Keyword Research
- Website Analysis (whats right or wrong about your site)
- Competitor Research
- Domain Name Research
- Local SEO (if applicable)
- On-Page website SEO Setup
- Content Writing and why its important
- Using Schema the right way
- Article/page submission
- Organic Link Building
- Social Media Intergration
- Negative Link Removal
- Tracking and Reporting Tools
- SEO No-No’s
- Terry’s Tips & Tricks
In traditional marketing where you physically transact with customers face-to-face, your SEO is equivalent to getting a store location close to the city with heavy foot traffic. This is crucial for your target market to know that you exist, get to know the products and services you offer, and reach out to them through your advertising efforts. You bet hiring people from the overseas to help you design and build your store cannot do better than the ones who are in your local area.
Essentially, it is important that the team you work with to ensure you are visible to your target market have enough knowledge and understanding of your target market. In addition, it is also important to consider the level of knowledge the marketing team has on the specific industry you are dealing with. Look for one with the highest level of knowledge in your chosen niche. This will ensure that the team can design approaches suitable for your niche, thereby allowing you to overcome challenges unique to your location and situation. Those are among the most important things to consider in choosing your SEO service providers. If possible, go for local SEO services.
While SEO is a continuously changing discipline and people from around the world are engaging in this type of marketing and IT strategy, it is important that your partners for the job know exactly what you need and want. You can easily communicate the requirements of your business and the approach you want to use if you avail local SEO services, instead of overseas.
Doing otherwise will cost you a lot of time, and effort especially if there is a language barrier and communication expenses for telephone bill. Local personnel are also more knowledgeable about the ins and outs of the business landscape in your area, as well as what will be the appropriate steps to take to beat the competition.
More and more businesses prefer to invest on local SEO services as they consider that this type of job requires a long-standing partnership. Note that SEO continuously introduces new updates to systems and develops new techniques. It will be a waste to work with different teams for the same brand over time.
In the long run, creating a strong partnership with a local group who understands you businesses’ requirements can get you to more places and help you achieve your goals within just a short period.
Furthermore, it will be more convenient for you to work with people whom you can easily access, especially if they also have the commitment to reach your set goals. You can save a lot of time and resources if you hire local SEO services.
We will give you access to the tools we use for every step of the process. Our team will be available to answer all your questions and help you do the the work needed to rank well in your industry.
Every SEO campaign is different