Scottsdale SEO by Salterra
Scottsdale Search Engine Optimization or Scottsdale SEO…
There is a growing trend to shop local, buy local, and do everything that you can to support your hometown businesses. There are campaigns and events, even large national companies are in on the movement. ( American Express sponsors “Shop Small”) It’s obvious that we agree; We are a small business! What does that mean for your local business? Is it harder to compete with a larger national chain that can target their marketing strategies to more potential customers? Actually, not as much as you may think, and that is where we come in to help (think of us as your local SEO Scottsdale Super Hero, sort of.)
It takes a lot of work and thought to create a business website, but that is only the beginning. Even with the most brilliantly designed helpful site on the Internet, people still have to find it. That’s where search engine optimization (SEO) comes into play. People may never find your website without some serious search engine optimization. What? Let me explain: That is because few people searching for information online look at anything past the first or second page of results. In order to naturally and organically increase to where your business is in the top two pages it could literally take years. By investing in SEO and structuring your website correctly, you substantially decrease the time it takes your company’s website showing up near the top when a potential customer inputs keywords relevant to your business.
Why use a Scottsdale SEO Company?
An advantage of you being a local business is that a larger percentage of the money consumers spend with you is able to go directly back into your community, (some statistics say at least double the amount that would stay local from a larger national chain). Why is this important? That extra percentage goes into schools, parks, infrastructure, and all the things that make YOUR community a great place to live. SEO Scottsdale (Local Search Engine Optimization) is important to any company that survives off local clientele and so many small businesses fall into this category. Salons, spas, mechanics, dentists, especially your independent coffee haven (let’s just take a minute to say how much we adore and depend on these places!) These businesses rely on you to frequent them or they wouldn’t stay open. How does a local SEO Company play into all this?? I’m glad you asked! Salterra’s Scottsdale SEO Company directs search engines to only bring you results in your area. It narrows down the information given and uses tools in conjunction with your SEO campaign. Tools such as Google Places, Yelp, Social Media, and others are used pin point your location and make it easier to locate your business. You want your customers to find you quickly and easily. The more effort they have to use to search for you, the less chance there is to capture their patronage. Another reason Scottsdale Search Engine Optimization is important is direct competition. There can be many hair salons in a 25 mile radius and you want to be on the first page of that list with a solid web presence. Salterra SEO can help you achieve your goals and drive business to your store front, all while making the most of your marketing resources. So the next time you are looking for a fresh roasted cappuccino or a bouquet of spring flowers for a co-worker, think local SEO with Salterra.