Organic On-Page Strategies
One problem that many people have is finding relevant keywords. This is particularly difficult if your business is in a niche that is very popular. The idea is to head to Google, search for synonyms of relevant terms and integrate them into your website copy.
In case you are unsure of how to search for synonyms, you type the tilde symbol (~) then the term that you are seeking synonyms for.
Salterra’s Keyword Research digs deep into strategizing your campaign.
Optimize Your Page Titles
Every page on your site should have its own unique title, and it should include the main keyword that describes the content on the page. For instance, if you create a post that describes how to build a doghouse, the title of the page should reflect this. When people are searching for specific terms, your page title can help you stand out from the crowd.
As a side note, make sure that you put the keywords early in the page title. You should also make it a point not to repeat the term within the title to get more views since search engines frown upon this.
The keyword density of your page should be no more than 1.5% and this includes the use of LSI keywords. This is crucial since it will determine how easy it is for others to find you while doing a search. Using the words well means that you will have a great chance of climbing the rankings. With that said, make sure not to create pages with a very high keyword density since it will look like you are keyword stuffing, and that is black hat SEO at its worst.
Write Longer Blogs
Since most people believe that the world is all about instant gratification, they try to keep blog posts really short. The problem with this is that it does not solidify your position as an expert nor does it give you the opportunity to you more keywords. You should strive to make your posts at least 500-700 words at the very minimum. Keep in mind that droning on and on for thousands of words will bore people, so know when to set the cut off point.
Create Engaging Content
It doesn’t matter what you do if the content on your page is not very compelling. You have to give people a reason to head to your page and stay there to enjoy the information that is being offered. Many on-page SEO techniques help people find your page, but this one will ensure they have a reason to come back.
SEO is not all about using random keywords and hoping for the best. Using solid on-page strategies can go a long way when it comes to your business getting the attention you feel it deserves.
There is more to on-page SEO setup, Salterra has mastered this process and enjoy teaching our clients how they also can do it.
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