Salterra Organic Link Building

Essential Link Building for SEO Tips

SEO is a complex and broad field that includes both on-site and off-site elements. The on-site things are the things that you would want to get fixed first – making sure that your site’s HTML is valid and that your site is mobile friendly, but after you’ve fixed those most glaring potential problems the next step is the off-site work, of which link building is a huge part.

Search engines find your content primarily through external links, and they use those links to assess how popular your site is, and how respected it is. If your site is linked to by newspapers, popular bloggers, high profile organizations related to your niche, or academics then that probably means that you have something interesting to say. In contrast, if it is only linked to by a handful of web directories or some bloggers that are known to accept cash to link back to websites, then the search engines are likely to question the value of your content. They won’t give much weight or priority to lower quality sites.

Link building for SEO involves finding websites that are high quality and that are related to your niche and getting them to link back to you. Reciprocal links, link ‘triangles’ and paid for links are a bad idea, and they will most likely get your site penalized for having what Google would call an un-natural looking link profile. The best chance you have of getting high quality links is to send out press releases, take advantage of quality guest blogging opportunities, share infographics, or get involved with community events that will get people linking to you.

All of this will help you to get links that are given freely and willingly, rather than ones that seem unnatural or forced. These links will most likely have different anchor texts, and may even link to different parts of your site, which will give you a better overall profile in the search engines.

As well as getting links coming in, it’s important that you’re mindful of how you link out as well. Don’t accept links for pay, no matter how tempting the offer is. Don’t accept links to sites that are unrelated to your website, and don’t just automatically link back to anyone that links to you. That’s where things can start to go wrong and you’ll end up with a website that is (rightly or wrongly) thought of as being ‘low quality’ in the minds of the search engines.

If you did go on a link building spree and acquired links that are low quality, ask the webmasters to remove them. If they can’t or won’t do this, then you should look at telling Google that you want to disavow the links. You can do this in your webmaster tools control panel. If you haven’t got a webmaster tools panel set up, you should get one immediately. Webmaster Tools is a free service offered by Google, and it will give you some valuable insights into the performance of your website.