Learn Some Tips in Local Business SEO
If you have a local business then you should not waste your time and money trying to obtain a global reach. You need to focus more on the people you are targeting, be it within your neighborhood or city. This is what local SEO helps you to achieve. It is never easy getting local with SEO since the web is practically global. Below are some tips to help you focus on maximizing your business presence in your local community.
For a start, make sure all the keywords you use have your location. For instance, if you have an auto shop in California, you can use keywords like ‘auto repair California’ or ‘California auto repair’. Including the location in most of your key phrases will help you to target the right audience. That is, people who are looking for services particularly within your location.
You will succeed in business SEO by adding your location in some of the Meta tags and body text of the pages of your website. The keywords you use on the tags should also be included in the body text. You also need to make sure that your website is listed in popular listings like Google Places. This can give your site relevant links.
Local business Search Engine Optimization can also succeed by making use of local search engines. There are countries like China which have their own search engines. Try to enhance your presence on some of these local search engines instead on only focusing on the global ones like Google and Bing. You also need to invest in local SEO campaigns. Activities like pay per click advertising can be great ideas to boost your local visibility.
Perform frequent keyword checks so that you can replace the non performing keywords with better ones. There are certain times when most people stop using specific search phrases. You also need to make the necessary changes if you want the local SEO campaign to work. Get to know the kind of keywords being used by your competitors and how well they work.
You also need to make use of social media in local business SEO. Social networking sites like Facebook can really help you to promote your local business. You will be able to reach your target customers by making good use of these sites. This is because most of your friends or followers are likely to be people from the region where most of your customers are.