Affordable Local SEO

S-Graphic-local-insideOur goal at Salterra local business SEO is to get your business name and website in front of people who are physically located in your area. Local consumers are going online to find local businesses, so it is important to be visible in order to acquire new business.  Search engines are the modern-day yellow pages, and your potential customers are looking to find where you, your products, and services are located. Google has cornered the market on search algorithms for over a decade. Until recently, people still had to use the telephone book to look up local businesses, and this has been a standard for decades. Statistics now show that up to 82% of local consumers use search engines to look up local businesses! Phone books are antiquated in our digital society. This has crucial implications for any business that relies on local customers.  Think of the next generation, most people under 25 rely on the internet for everything, from research in school to where to meet friends for lunch. Consider your customers of the future, and meet them where they are.

Why Local business Search Engine Optimization Is Important

Using a few key strategies can help you succeed in local business Search Engine Optimization. Adding your location to some of the meta tags, and using keywords from those tags in your body text, as well as making sure your website is listed in popular listings like Google Places in order to give your site relevant links are just a few of the many strategies we employ to ensure your website is seen.

Local business Search Engine Optimization can also succeed by making use of local search engines. There are countries like China that have their own search engines. Try to enhance your presence on some of these local search engines instead on only focusing on the global ones like Google and Bing. You also need to invest in SEO campaigns. Activities like pay per click advertising can be great ideas to boost your local visibility.

Perform frequent keyword checks so that you can replace the non performing keywords with better ones. There are certain times when most people stop using specific search phrases. You also need to make the necessary changes if you want the business SEO campaign to work. Get to know the kind of keywords being used by your competitors and how well they work.

How May We Serve You!!

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Business SEO

It’s not even enough to have a web presence. Your site, regardless of how amazing it is, is not serving its purpose if no one can find it. That is why local business Search Engine Optimization is so important. Web searchers report extremely high satisfaction ratings for their local search results (92%) even though a significant portion of them (39%) “frequently” cannot locate a specific local business that is known to them. There is a growing trend to support locally owned businesses and we at Salterra SEO want to support that as well, because locally owned businesses recycle a much larger share of their revenue back into the local economy.

Web Design is vital to a good SEO Project. Salterra Web Design can repair or help you with a design that is local business SEO friendly and a site that the search engines will love. Click Here for more info>>>Salterra SEO & Web Design

Final Local Business SEO Thoughts

What all of this means is that individual businesses are often far behind the curve when it comes to local search penetration, and their customers are going elsewhere. Local search showed them a similar business that satisfied their needs. This is not a competition local businesses can afford to lose. Word of mouth marketing is still king, but businesses must learn how to spread that word of mouth online through current technology. Here is where Salterra local business SEO can help.

Use Salterra for all your Local Business SEO Needs!

Local SEO Services for Scottsdale

So, your business is doing alright. You are surviving the “economy” Your customers are loyal, your employees are dedicated, yet still, there seems to be something missing. What is your online presence? Where is your social media influence? What does all that mean?? Many small businesses are missing a great opportunity to reach out and generate more business through local SEO services in Scottsdale. Search Engine Optimization isn’t just a buzz word that uses a cute abbreviation to sound important. It’s a powerful and amazingly affordable tool that is available for everyone! How can it help you??

Let’s take a look to see how local SEO services can help:

  1. First: How can new customers find you if you aren’t ranking and showing up in search engines? many of your long time customers know where you are and that’s great, but how do you tap into a new demographic? SEO will allow you to show up in the search engines by using specific keywords. A reputable SEO company will use organic  keyword searches and enable your business to compete with not only your direct competition, but larger companies as well. What a great way to level the playing field!
  2. Second: Social Media is more than posting pictures of your family, or sharing your political views. It’s a great tool that you can use to reach more potential customers. Many companies are starting to place ads within social media platforms to gain exposure, and solidify branding. These are great low cost ideas that target a younger, hipper demographic. So many of the under 40 crowd has become dependent on  technology and it has become a primary way of life. That the idea of a “phone book” has given way to Google. The term “read the manual” has even been replaced by ” just Google it”. This a big indicator to the direction that our society has shifted to.
  3. Third: Where is the best place to allocate your advertising dollar? Every advertising option has its own statistics as to why it’s a better deal, but time and time again your return on investment (ROI) is significantly higher with online campaigns.  Many business owners feel comfortable with the campaigns that they have used in the past, and while we aren’t saying to quit what is working for you; We are saying to expand your options to a proven system that will return your investment and pay for itself within a shorter time that you may think. Local SEO services have become less of an option and more of a necessity. Let Salterra SEO show you what it can do for you! Call Today.