Where do we get relevant content??
If you’re like me, running a business, a family, and a personal life, (ok, running a Business- the family kinda runs me…) taking the time out to write relevant, interesting, and informational articles for my blog doesn’t always rate high up on my list of things that I can actually get accomplished. I have high expectations, as I’m sure you do, but at some point I need to realize that as much as I try, I really can’t do EVERYTHING!! Enter the best thing since sliced bread: content writers!! (Ok, maybe there have been a few MAJOR inventions between bread slicing and writing content, but just go with me for a minute.) There are many people out there who can write fresh, informative, relative articles that will help you put yourself out there in the “blogosphere” and utilize their combined efforts and make a difference for your website. This is a great opportunity to leverage their skills and keep your time management manageable (relatively speaking, of course). If you aren’t able to afford a professional content writer (they are much more cost effective than you may realize!) you can try to ask around to any of your friends and a see if they have the skills and ability to write a couple of articles to get you started then progress to a content writer. I’m sure you have a college student somewhere in your Facebook friends list, or a teacher who would be willing to work with you. Who knows, you may be helping them to add to their resume or supplement with a part time job as a content writer! There is always the tried and true system of bartering; just make sure it’s win-win. We here at Salterra SEO have always had a philosophy that if we all work together and help each other, we can all go farther: TOGETHER!
Why is Blogging so important to SEO?
Having a blog is one of the easiest ways to increase your website’s rankings in the search engine. Let’s face it, we ALL have something to say! Don’t believe me?? Check out the concept of social media. It’s a perfect platform for every one of us to speak out mind, and share our pictures of randomness. Lets just make it work for you and your business. The important details that will enhance your site, like SEO strategies, relevant keywords, and relevant content are in the blog-just pick a topic and stay consistent. Optimizing your website helps search engines read and understand your content, strengthens your reputation, and increases the chances of dominating the search engine. (This is one place where domination isn’t necessarily a bad thing!) Here I will share with you the most important aspects of optimization and having a blog.
Blogs are an SEO Dream
Sweet, sweet SEO dreams! What!? You don’t dream of SEO? I bet you dream of expanding your business and building an empire! It’s definitely a similar strategy. Search engine optimization is easier with a website that is optimized for CMS (Content Management Systems) and Blogging. This is mainly because the program handles all data and keyword tags. Link metrics are built behind the scenes in a CMS, so optimization is easier and the Google bots can easily pick up your data. (You remember us talking about the bots before, don’t you? They are good, no worries.) This data stores important and relevant information inside your content such as: Titles, Descriptions, Headers, Internal links, New pages, Sitemaps, SEO friendly URLs, Plugins, and Extensions. This saves you so much time and optimizes the linking potential; like a well oiled machine. Link structure is important, and CMS systems typically are easy for search engines to index because they create good internal link structures. Proper internal linking is important, as it sub-categorizes all your content for the search engines. Another quick tidbit to think about is SEO friendly images, that will let search engine spiders understand your content more efficiently. Even if I lost you back at the content list, just know that we at Salterra are working diligently to make your empirical dreams come true!! Call us today.
Search Engine Optimization and Blogging go hand in hand!
Affordable and cheap mean two entirely different things in life and in the world of Search Engine Optimization. SEO campaigns don’t have to break the bank. They can be affordable and help you reach your goals. Good, affordable Scottsdale SEO doesn’t mean you look at your campaign as if you have a shot gun, spattering around the target with the goal to get somewhere close to the center. Most SEO campaigns at Salterra are very specific and aimed directly at the center of your marketing target. This precise approach creates a reachable, affordable goal that can be tracked for success. The shot gun approach can be very expensive and have few positive results. Of course, you can get lucky once in awhile, but it’s not easily replicated. You can also look at your SEO campaigns like walking down a rocky path. You will stay on your feet longer, and be more stable than you would if you were running haphazardly, arms waving madly and a high pitched scream echoing off the canyon walls as you careen down the rocky path. ( Great visual?!!) The Best Phoenix SEO company will dissect your website and make recommendations according to your goals, not theirs. Salterra is not afraid to tell when you are biting more off than you can chew with your budget, or that your approach needs more thoughtful guidance. The SEO company you choose should tell you what is best for the money you want to spend. Many companies have made mistakes when hiring an SEO company because they go after their goals with a shotgun instead carefully taking aim with a more precise sniper approach. Contact us today so we can show you how SEO results can be achieved and still be affordable.
Web Design & SEO = The Best SEO
Web Design and SEO need to work well with each other. It’s like a recipe, if you don’t blend the ingredients the right way, you have the potential for lumps, chunks and choppy designs that work against each other. As the internet has evolved, older websites, built on older platforms can play against your SEO strategy. We realize that you paid a significant sum to have that little gem created to your specifications, and we do try to work around it. After all, not everything new is better. We can refresh your site, still keeping the ingredients that made it special to you in the first place, by cleaning up dead links and dated layouts. Image heavy websites are a different dish as well. They need to compensate with large amounts of relevant content in order to be worthy of the search engines; robots can’t see what is inside the image. Some older websites were built by images with a few places for content outside of a picture. Evolution in structure and design of the internet has given us a more refined palate for dynamic, responsive sites that are aesthetically pleasing and full of all the deliciousness your company has to offer. Web Design should be the forefront of SEO. If the site is designed with SEO in mind you will have a good integration with design and SEO. If your website will conflict with SEO, your SEO consultant should point this out and discuss how it can be fixed. Most consultants know enough about web design to be dangerous (and vice-versa). This is where Salterra SEO is different. We look at SEO and Design as a smooth integration. Make sure your local SEO company can do the same. Salterra Web Design is an affordable web design company that can not only build you a website that will always be SEO friendly and expandable, but we can look at your older site and make recommendations most companies may not know exist. Choose Salterra SEO and you will be hiring the best SEO in AZ that works with you and your budget to create a recipe for success.
Local AZ Search Engine Optimization or Local (insert your state here) SEO..
There is a growing trend to shop local, buy local, and do everything that you can to support your hometown businesses. It’s obvious that we agree (being a small business ourselves), but what does that mean for your local business? How can you still get the most for your money? Isn’t it harder to compete with a larger national chain that has deeper pockets to target their marketing to more potential customers? Actually, not as much as you think, and that is where we come in to help (not exactly your local SEO Super Hero, but very very close). An advantage of you being a local business is that a larger percentage of the money consumers spend with you is able to go directly back into your community, (some statistics say at least double the amount that would be kept from a larger national chain). Why is this important? That extra percentage goes into schools, parks, infrastructure, and all that things that make YOUR community a great place to live. Local SEO (Local Search Engine Optimization) is important to any company that survives off local clientele and so many small businesses fall into this category. Salons, spas, mechanics, dentists, especially your independent coffee haven; these businesses rely on you to frequent them or they wouldn’t stay open. (And how could you be expected to continue working so efficiently without your triple mocha-frappa-latte caramel bliss?!!) How does local SEO play into all this?? Local SEO directs search engines to only bring you result in your geographical area. It narrows down the information given and uses tools in conjunction with your SEO campaign. Tools such as Google Places, Yelp, Social Media, and others are used to pin point your location and make it easier to locate your business. You want your customers to find you quickly and easily. The more effort they have to use to search for you, the less chance there is to capture their patronage. Maybe we’ll make it a quad shot of pure coffee bliss this Monday – and a quick call to Salterra for a free evaluation!